A List of Cruelty-Free beauty brands

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Last updated: May 2019

The use of animals in cosmetic testing is an enormous part of animal abuse which we often, unconsciously support. To find out more read my article “Animal testing – get it right”.

Fortunately, there are plenty of companies who do in fact care about animals and and do not use them in any kinds of tests. Technologies of the 21st century provide us with lots of alternative cruelty-free testing methods which ensure reliable and correct results without harming any living beings.

To claim a cruelty-free status and appear on my green list, a company  cannot test their ingredients and products on animals. They cannot sell products in Midlands China and products made of animal hair and fur. If I am not 100% sure that a company meets these requirements, it’ll land on my red list.

Some companies have been researched by myself and some have been confirmed by other trusted bloggers or Cruelty-Free International.
The list contains brands available globally.

[PC] Parent Company that tests on animals
[V]    Vegan

Cruelty-free list.

Companies that test on animals:

Companies that test their products or ingredients on animals are listed below. Due to the fact that animal based testing of beauty products is required in Midlands China, brands sold in China are also on the below list. There are cases where companies have a cruelty-free status but their make up brushes are made of animal hair and fur. Such companies are not cruelty-free, hence they will land on the following listing.

There are thousands of companies worldwide whose policies get modified anytime. If there is a company whose policy concerns you and would like me to investigate and add to my lists, feel free to let me know. Alternatively,  if you found that one of the companies above changed their policy either from or to cruelty-free, please let me know in the comments or via email at milena@zenethically.com. I will validate and update my list if required.

Milena