Last updated: May 2019
The use of animals in cosmetic testing is an enormous part of animal abuse which we often, unconsciously support. To find out more read my article “Animal testing – get it right”.
Fortunately, there are plenty of companies who do in fact care about animals and and do not use them in any kinds of tests. Technologies of the 21st century provide us with lots of alternative cruelty-free testing methods which ensure reliable and correct results without harming any living beings.
To claim a cruelty-free status and appear on my green list, a company cannot test their ingredients and products on animals. They cannot sell products in Midlands China and products made of animal hair and fur. If I am not 100% sure that a company meets these requirements, it’ll land on my red list.
Some companies have been researched by myself and some have been confirmed by other trusted bloggers or Cruelty-Free International.
The list contains brands available globally.
[PC] Parent Company that tests on animals
[V] Vegan
Cruelty-free list.
100% Pure
AA Cosmetics (PC) (Oceanic)
Alba Botanica
Amika
Anastasia Beverly Hills
Astonish
Au Naturale Cosmetics (V)
Aura (V)
Aveda (PC) (Estee Lauder)
Axiology Lipstick (V)
Badger
Babor Basic
Beauty Without Cruelty (V)
Becca (PC) (Estee Lauder)
Bitch Body Shop (PC) (L’oreal)
Bare Minerals (PC) (Shiseido)
Barry M
Booda Organics
Bubble T
BullDog Natural Skincare
Ciaté
Clove and Hallow Collection
CoverGirl (PC) (Coty)
Dr.Brite
Dose of Colors
Elate Cosmetics (V)
e.l.f Cosmetics (V)
Fitglow Beauty
Green Pharmacy (PC)(Elfa Pharm)
Herbivore (V)
Hourglass
Indie Lee
Inika (V)
Jeffree Star
Kat Von D (PC) (Kendo)
Kiko Milano
Konjac Natural Care
Lime Crime (V)
Liz Earl (PC) (AVON)
Lottie London
Lush
Marc Jacobs Beauty (PC)(Kendo)
Mauridi Cosmetic
Milani
MILK Make Up (V)
Modern
Minerals
Molton Brown (PC)(KAO)
Monki
Nabla
Nacomi
Natural Dermis Skincare
Neal’s Yard Remedies
Nip&Fab
Nyx (PC) (L’oreal)
Orientana
Osea (V)
Paul Mitchell
Petit Vour (V)
Pierre Rene
Pixi
Pretty Woman
Red Apple Lipstick (V)
Resibo
Saint Cosmetics
Smashbox (PC) (Estee Lauder)
Sukin (V)
Stila
Sunday Riley
Superdrug (PC)(A.S. Watson Group)
Tarte (PC) (Kose)
The Balm
The Body Shop (PC) (Natura Cosmeticos)
Tolpa
Too Faced (PC) (Estee Lauder)
Tropic (V)
Urban Decay (PC) (L’oreal)
White Rabbit
Yes to
YOPE
Companies that test on animals:
Companies that test their products or ingredients on animals are listed below. Due to the fact that animal based testing of beauty products is required in Midlands China, brands sold in China are also on the below list. There are cases where companies have a cruelty-free status but their make up brushes are made of animal hair and fur. Such companies are not cruelty-free, hence they will land on the following listing.
Albero V05
Aussie
Aveeno
Avon
Batiste
Benefit
Bioderma
Bobby Brown
Bourjous
Burberry
Burt’s Bees
Catrice
Celia
Chanel
Charlotte Tilbury
Clarins
Clean & Clear
Clearasil
Clinique
Demeter
Dior
Dolce & Gabbana
EOS
Estee Lauder
Eveline
Eucerin
Eveline Cosmetics
Garnier
Giorgio Armani
Givenchy
Glamglow
Global Cosmed
Got2b
Guerlain
Head & Shoulders
Herbal Essences
Grupa Inco
Inglot
Joico
John Frieda
Kerastase
Kiehl’s
Kolastyna
L’Occitane
La Roche Posay
Lancome
Laura Mercier
Mac
Make Up Forever
Mary Kay
Max Factor
Maybelline
MUA
Nars
Neutrogena
Nice ‘n Easy
Nivea
Nuxe
NYC
Ojon
Olay
OPI
Origins
Pantene
PZ Cussons
Rimmel London
Procter&Gamble
Revlon
SC Johnson
Simple
Shiseido
Shwarzkopf
TRESemme
Vaseline
Vichy
Wet’n’Wild
Wibo
Yves Rocher
Yves Saint Lauren
There are thousands of companies worldwide whose policies get modified anytime. If there is a company whose policy concerns you and would like me to investigate and add to my lists, feel free to let me know. Alternatively, if you found that one of the companies above changed their policy either from or to cruelty-free, please let me know in the comments or via email at milena@zenethically.com. I will validate and update my list if required.
Milena
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